The Challenge
Think of this less as a job application and more as a puzzle. We've found that the most interesting people are the ones who love a good challenge. If that's you, we've got two to choose from. Show us how you play the game.
Challenge #1: The Tool-Builder
Tell us a story of creation and failure.
Describe a simple tool or system (physical or digital) you personally built to solve a recurring problem. A simple spreadsheet, a physical jig, or a personal process are all perfect examples.
- The "Failure Log": Tell us about the first version that didn't work and what you learned.
- The Final Version: Describe the specific changes you made that fixed the flaws.
- The Measurable Outcome: Provide a rough estimate of the impact (e.g., "saved 20 minutes/week").
- The Proof of Work: Include a simple photo or screenshot of your tool.
Challenge #2: The Zero-Budget Marketer
Build trust and generate leads with no money.
You need to build trust for a new, highly technical product in a skeptical market. Your marketing budget is zero. You have only your expertise and the internet.
- Your 3-Month Plan: Outline a creative, month-by-month plan. What is the theme for each month?
- The Most Important Metric: What is the single most important number you would track to know if your plan is working?
- The First Action: What is the very first, specific action you would take to get started?